This course is a podcast episode.

You can listen to this course for free on most podcast players (Apple Podcasts, Stitcher, Google Podcasts, etc.). Once you have listened to the episode / course you can access the post-test and earn your certificate / ASHA CEUs using the links above.

Learning Outcomes and Course Description

This course reviews marketing strategies for private practice as well as strategies for maintaining HIPAA compliance.  This course also describes limitations of different funding sources and the importance of personal development in private practice.

  1. Identify 3 marketing strategies used in private practice

  2. Identify 2 strategies for maintaining HIPAA compliance in private practice

  3. Describe benefits and limitations of both private pay and insurance funding

  4. Describe the importance of personal development in private practice

About the Speakers


Kate Grandbois (she/her) & Amy Wonkka (she/her

Kate and Amy are co-founders of SLP Nerdcast. Kate is a dually certified SLP / BCBA who works primarily as an "AAC Specialist." She owns a private practice with a focus on interdisciplinary collaboration, augmentative alternative communication intervention and assessment, and consultation. Amy is an SLP who also works as an "AAC Specialist" in a public school setting. Amy's primary interests are AAC, typical language development, motor speech, phonology, data collection, collaboration, coaching, and communication partner training and support.

Krista Covell-Pierson OTR/L, BCB-PMD

Krista Covell-Pierson, OTR/L, BCB-PMD owns an innovative private-practice titled Covell Care and Rehabilitation which aims to help clients of all ages become safer, more independent and engaged in their home and community through a unique, one-of-a-kind model. Krista developed this model from the ground up and it allows clients to access OT, PT, SLP, Driving Rehabilitation, Pelvic Health Therapy, Fitness Instructors, Care Management, Counseling and Massage Therapy in their home and community settings. Krista is an expert in issues related to aging adults and has extensive experience working in the home setting and helping clients reintegrate into the community. Graduating from Colorado State University with degrees in Social Work and Occupational Therapy, she is also board certified in biofeedback for pelvic muscle dysfunction. In addition to her clinical experience, Krista is also an established busines woman, with many of the lessons she has learned being from self-teaching and being willing to stretch herself beyond a practitioner to an entrepreneur. Krista is the former president of the Occupational Therapy Association of Colorado and has been a speaker at the association's annual conference for pelvic health and entrepreneurship. She speaks regularly at community events, senior centers, health fairs and for professional organizations. In addition to her deep passion of working with her clients, Krista enjoys providing coaching services to therapists to assist in development of their own private practices, cultivate their passions and thrive in their careers.

Speaker Disclosures

Krista Covell-Pierson financial disclosures: Krista is the owner of covell-care and rehabilitation that offers rehabilitative services and business coaching for private practices, billing, and business development.  Krista Covell-Pierson non-financial disclosures: Krista has no non-financial relationships to disclose.

Kate Grandbois financial disclosures: Kate is the owner / founder of Grandbois Therapy + Consulting, LLC and co-founder of SLP Nerdcast.

Kate Grandbois non-financial disclosures: Kate is a member of ASHA, SIG 12, and serves on the AAC Advisory Group for Massachusetts Advocates for Children. She is also a member of the Berkshire Association for Behavior Analysis and Therapy (BABAT), MassABA, the Association for Behavior Analysis International (ABAI) and the corresponding Speech Pathology and Applied Behavior Analysis SIG. 

Amy Wonkka financial disclosures: Amy is an employee of a public school system and co-founder for SLP Nerdcast.
Amy Wonkka non-financial disclosures: Amy is a member of ASHA, SIG 12, and serves on the AAC Advisory Group for Massachusetts Advocates for Children.

Time Ordered Agenda

15 minutes: Introduction, Disclaimers and Disclosures

15 minutes:  Review of strategies for marketing and HIPAA compliance

15 minutes:  Review of benefits and limitations of different funding sources.

10 minutes:  Review of the importance of personal development in private practice

5 minutes: Summary and Closing

References and Resources


The contents of this episode are not meant to replace clinical advice. SLP Nerdcast, its hosts and guests do not represent or endorse specific products or procedures mentioned during our episodes unless otherwise stated. We are NOT PhDs, but we do research our material. We do our best to provide a thorough review and fair representation of each topic that we tackle. That being said, it is always likely that there is an article we’ve missed, or another perspective that isn’t shared. If you have something to add to the conversation, please email us! Wed love to hear from you!