Are you considering private practice but are too scared to take that plunge? Occupational therapist, private practice owner, and business consultant, Krista-Covell Pierson, joins Kate and Amy this week to give you the information and tools you need to ease that fear and take the next step. Learn how marketing your practice can make or break that successful business of your dreams. Krista discusses how unexpected endeavors like volunteering and presenting can get your foot in the marketing door and challenges you to make that “chicken list” as an essential first step in your personal marketing endeavors. After all, you don’t have a business without customers, right? Krista confronts the scaries of HIPAA in private practice, sorting out many of those unknowns you are likely toiling with - like, “what is a BAA exactly and do I need one?” She wraps up the hour with some awesome gems on private pay versus insurance, addressing those steadfast questions we all have when considering private work, including, “what should I change for my services?” Tune in to gain confidence as you slip on some new private practitioner garb.

Leading Change in Continuing Education